During last quarter’s earnings conference call in August 2017, CEO Bob Iger announced that Disney bought a majority ownership of BAMTech for $1.8 billion. This new deal will increase their previous 33% ownership, to a new controlling stake. The Walt Disney Company also announced their plans to directly compete with Netflix by launching a subscription streaming service dedicated to exclusively Disney content in 2019, using the BAMTech infrastructure.

In 2019, Disney will be removing all Disney content from Netflix and will be including it in their new ‘over the top’ service. This new service will include all the great Disney content people have come to love. There are also plans to have original programming that includes some of their biggest IP’s such as Star Wars, Marvel, and Pixar. Marvel has already produced hit shows such as Daredevil, Luke Cage, Iron Fist, and many others. An original Monster’s Inc. program has already been announced. Iger commented that this new service will be priced ‘significantly lower than Netflix.’ With the deep pockets that Disney has, those bastards at Netflix will be scrambling to cover their asses.

According to the Hollywood Reporter, BAMTech named Kevin Swint to serve as senior VP and GM of the Disney-branded Netflix streaming service. Mr. Swint was formerly employed by Samsung as VP of content and services product, and also spent five years as Director of international movies for Apple’s iTunes. Agnes Chu, Disney and ABC Television executive, has been tapped to oversee programming for the new service. She has previously worked in story and franchise development at Walt Disney Imagineering and as a VP in the office of CEO Bob Iger.